Maximize customer outreach with Every Door Direct Mail
Growing your business doesn’t have to be such a challenge. Oppizi in partnership with USPS offers a great complement to your digital tools, EDDM. Learn from our success with major brands like uber and doordash and get access to our top strategies and insights.
Oppizi EDDM process
Whether you are a small local business, a community organization, or a large company, Oppizi EDDM simplifies the entire process, from targeting your audience, designing your promotional materials, submitting them for distribution, to tracking the performance of your campaign. Let’s explore the key steps of the streamlined Oppizi EDDM process.
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Target using demographics
Our EDDM tool is designed to help identify and choose your targeted geographic areas. We leverage the latest demographic data to help you pinpoint the ideal routes that best align with your target audience’s profile, ensuring your marketing efforts are as effective as possible. -
Design your artwork or use templates
Our design tool will allow you to be so creative in designing the perfect artwork that fits your needs. You can use one of many templates available. Already have a design? We got you! Upload your own. -
Review and submit
The submission page enables a quick review and submission for your campaign, ensuring efficiency. We take care of verifying that all USPS requirements are met before processing the charge on your credit card, ensuring a smooth and compliant campaign launch. -
Print local to ensure deliverability
At Oppizi, we ensure that your mail pieces are printed within a 50-mile radius of their delivery destination. This commitment guarantees that your Every Door Direct Mail (EDDM) reaches its target location promptly and efficiently, providing you with reliable and timely delivery. -
Postage and dispatch
Your mail pieces will be dispatched to the final Destination Delivery Unit (DDU) for the final stage of delivery, typically within 2-3 business days. The overall turnaround time for your job is expected to be between 3-5 business days, ensuring a swift and efficient process. -
Measure and track
Our dashboard is home to all the metrics and KPIs needed to track the deliverability and the performance of your campaign, encompassing everything from scan tracking to conversion rates. It also offers the ability to customize your metric names to suit your specific needs.
EVERY DOOR
Direct mail
EDDM
EVERY DOOR
Direct mail
Oppizi EDDM vs. competitors
everydoordirectmail.com
Postal route selector tool
Design tool
Printing within 50 miles to destination
Deliverability tracking
Campaign dashboard
Dedicated support
Growmail.com
Postal route selector tool
Design tool
Printing within 50 miles to destination
Deliverability tracking
Campaign dashboard
Dedicated support
EDDM
Postal route selector tool
Design tool
Printing within 50 miles to destination
Deliverability tracking
Campaign dashboard
Dedicated support
Click2Mail
Postal route selector tool
Design tool
Printing within 50 miles to destination
Deliverability tracking
Campaign dashboard
Dedicated support
Printingforless.com
Postal route selector tool
Design tool
Printing within 50 miles to destination
Deliverability tracking
Campaign dashboard
Dedicated support
What makes Oppizi EDDM services stand out?
Oppizi has the largest network of printers in the US with more than 700 printers throughout the country. This extensive network enables Oppizi to efficiently print mail pieces within a 50-mile radius of the delivery addresses, ensuring swift delivery of printed mail pieces to the intended destination delivery unit. Leveraging our technology and a streamlined process, Oppizi ensures that your EDDM mail pieces are delivered within a remarkably short timeframe of just 2-3 business days, as all operations are carried out near the target distribution area.
Oppizi EDDM enables advertisers to target audiences based on geo location targeting, offers a state-of-the-art design tool, integrate with major ecommerce platforms such as Shopify, Swell and other comprehensive tracking and reporting tools, and affordable pricing options for businesses of all sizes. Oppizi’s strategic approach offers quick turnaround times, simplified logistics, and ensures accurate delivery of EDDM mail pieces to the intended recipients.
Finally, you can now rely on an EDDM provider that gives you peace of mind and guarantees the delivery of mail pieces as promised.
Delivery to the final Destination Delivery Unit (DDU)
Oppizi is USPS-approved EDDM provider, emphasizing targeted delivery for all EDDM mail pieces. Oppizi ensures that all mail pieces are printed and bundled within a 50-mile radius of your chosen target location and then delivered to the right Destination Delivery Unit (DDU). This is accomplished through an extensive network of more than 700 printers situated across the United States. Oppizi’s targeted approach allows advertisers to reach their intended audience effectively while ensuring none of the mail pieces are lost, resulting in targeted reach, higher response rates and increased ROI.
Comprehensive tracking and reporting tools
Our dashboard is home to a valuable source of data where you can monitor important metrics such as the number of mailpieces sent, QR code scans, promo code usage, conversions, and more. These performance indicators allow you to assess the effectiveness of EDDM campaigns and make informed decisions for future enhancements.
Largest printer network in the US
Over the years Oppizi built the largest printer network in the United States, with over 700 printers. These printers all adhere to the USPS EDDM requirements and ensure compliance and quality in every mail piece produced. This extensive network allows Oppizi to efficiently print mail pieces within a 50-mile radius of the target audience’s location. Leveraging this vast partnership Oppizi is able to print and deliver all mail pieces within a swift timeframe of just 2-3 business days.
State-of-the-art design tool
Oppizi Ads design tool enables you to create eye-catching promotional materials that reflect your brands effectively. The design tool contains USPS pre-approved template formats that comply with the Every Door Direct Mail size requirements This opens up a world of possibilities, enabling you to customize flyers, postcards, and mailers to suit specific marketing needs.
Targeted advertising
Oppizi EDDM (Every Door Direct Mail) tool allows advertisers to target specific audiences by geographic location and includes a demographics layer to support more informed decision-making. By selecting a particular postal route or ZIP code, businesses can send their direct mail pieces to every household in that area and reach a large number of potential customers without having to purchase mailing lists or worry about address accuracy.
Integration with Shopify Apps and APIs
One of the key advantages of Oppizi EDDM is its native integration with major ecommerce platforms like Shopify or Swell but many others. With Oppizi integration, advertisers can now track the deliverability of mail pieces, total scans, campaign costs and revenue. This feature helps you to leverage the power of EDDM marketing campaigns while still maintaining an online presence, ensuring your message reaches a diverse set of potential customers. Oppizi is continuously working on expanding its integrations to offer more value to advertisers.
OppiziAds, the best EDDM software on the market
Every Door Direct Mail (EDDM), provided by USPS, enables businesses to effectively target specific demographics without requiring individual addresses. This service allows companies to distribute mailpieces across chosen postal routes, identified through an online tool on the USPS website. EDDM is an ideal solution for businesses aiming to connect with potential customers in particular areas, making targeted marketing simpler and more accessible.
How does EDDM work?
Select your audience with the OppiziAds EDDM tool. Enter your target address to access a user-friendly postal route selector, streamlining your targeting process. Then design your creatives, with our advanced design tool which caters all your creative needs. It’s intuitive and simple, whether you’re creating a new design or uploading an existing one. Once your design is ready, launch your campaign with ease. You can then track its progress live on our dashboards, ensuring you’re always informed about your campaign’s performance. This comprehensive approach combines convenience and efficiency, making your direct mail campaign management smoother and more effective.
Is EDDM the right option?
Looking to market your business to a wider audience? Every Door Direct Mail (EDDM) allows you to do just that. It is a cost-effective way of delivering marketing material to local neighborhoods and communities through the USPS.
With EDDM, you can effectively reach potential customers in specific geographic areas without the need for individual addresses. This targeted approach allows you to tailor their marketing messages to suit the demographics and preferences of each neighborhood, increasing the likelihood of engagement and conversion.
Who can use EDDM?
Using Every Door Direct Mail (EDDM) offers notable advantages for advertisers. This marketing channel is more cost-effective than traditional direct mail. Instead of mailing to individual addresses, EDDM lets you reach every household on specific postal routes, cutting postage expenses. It also enables precise demographic targeting, like reaching households by size or income, enhancing the effectiveness of your marketing. EDDM saves time and resources as well, as it removes the need for buying mailing lists or addressing each mailpiece individually, simplifying your campaign. You can focus on creating impactful marketing materials, and distribute them more economically compared to standard mail, making the most of your marketing budget. Whether you are a small business owner, or a marketer EDDM will help you grow your business at a fraction of the cost of direct mail.
Ready to spread the word about your business? Don’t wait any longer – start your flyer distribution campaign today!
