Why Use Direct Mail Marketing in Overall Marketing Strategy
Despite the rise of email and other digital communications, direct mail is still a powerful marketing tool. A recent study found that 66% of consumers prefer to receive marketing information through the mail. Direct mail may sound outdated, but stats show that the response rate for direct mail is 3-5% compared to 0.2% for email….
How to Track and Measure Direct Mail Success
After you have sent out your direct mail campaign, tracking and measuring its success is essential. This will help you understand your efforts’ effectiveness and determine whether your direct mail investment was worth it. Here are some tips for tracking and measuring the success of a direct mail campaign: Tracking your direct mail campaigns Using…