How much should direct mail cost in the U.S. and Canada?

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Direct mail is a fantastic way to connect with consumers, hence why it is the flyer distribution method of choice for the majority of marketers. Indeed, despite the surge in online advertising, direct mail remains a potent tool for businesses to connect with their target audience in a tangible and impactful manner.  However, one question…

How much should a direct mail campaign cost in France?

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There’s no better way to reach your target audience than through direct mail. Indeed, if you want to drive brand awareness, increase sales, and generate a buzz around your business, direct mail is the channel for you. The medium has proved effective for companies worldwide – including France, which we’ll discuss in this blog –…

How much should a direct mail campaign cost in the U.K.?

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In an increasingly digital climate, one way to stand out is to go offline. Direct mail offers 35% better recall than social media campaigns and 49% more than email advertisements and multiple studies have shown that consumers prefer receiving mail to online adverts. Indeed, to captivate an audience, you need to embrace tangible marketing, or…

Germany: How much should direct mail cost?

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Germany provides an ideal market for businesses seeking to connect with consumers through effective marketing campaigns. Among the numerous strategies available, direct mail is a powerful and trusted method to reach and engage target audiences. Understanding the dynamics of direct mail pricing in Germany is crucial for businesses and marketers looking to tap into this…

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