Understanding Oppizi’s Programmatic Direct Mail Solution
by Natalie Krafft
Programmatic direct mail is a modern approach to direct mail that leverages automation and data-driven triggers, much like email marketing, but with a physical impact.
Oppizi’s advanced programmatic direct mail solution integrates seamlessly with your databases, making it easy to send personalized, relevant, and timely mailers. Instead of manually orchestrating each mail campaign, you can now automate the process, maximizing efficiency and marketing performance.
How It Works
The Oppizi platform seamlessly integrates with your existing database via API so you can automate the entire mailing workflow, ensuring speed and precision from the moment a campaign is triggered to when mailers are shipped.
Here’s how to set up a programmatic direct mail campaign:
1. Create a New Workflow
After creating your Oppizi account, you’ll be prompted to select “Direct Mail” as your channel, and can then create a new direct mail workflow.
2. Client Database Connection via API
Next, you’ll need to connect your database to Oppizi via API, granting us access to customer data (full name, mailing address, etc.) in real time.
The API will also access real-time data based on specific events or triggers, such as an abandoned cart or a page visit, ensuring that we can act instantly based on your predefined conditions.
3. Set Up Triggers
Once your database is connected, you can set up specific filters and triggers within Oppizi Ads. This allows you to easily tailor your mailings to target specific audience segments or run conditional workflows based on consumer behavior. The flexibility of our system ensures that campaigns are highly personalized and relevant.
Keep in mind that Oppizi has a minimum mailing order of 200 mail pieces.
4. Automatic Printing and Delivery
Oppizi establishes Service Level Agreements (SLAs) with our printer partners to ensure optimal pricing and adherence to specific mailer formats.
Once a trigger is activated, our system will automatically connect with a local printing facility to print your materials, where they will be collected and delivered by the USPS. This removes the need for manual intervention, making the process smooth and efficient.
5. Stopping the Sequence
Your campaign will remain active based on the specifications and actions you’ve designated until you choose to pause or cancel. You have full control over your marketing initiatives and can turn off renewal at any time.
How Does Oppizi’s Printer Integration Work?
Oppizi’s API is integrated directly with our printing partner network. This connection automates the entire printing process, from selecting the right paper stock to packaging mailers for delivery.
The result? A fast and error-free production line that keeps up with your campaign demands.
Mail Preparation and USPS Involvement
Once printed, mailers are prepared for USPS collection within the printing facility. Each piece is carefully packaged into postal trays, which are then handed over to USPS for collection and delivery. The use of postal trays ensures that your mail is efficiently processed and delivered to recipients in a timely manner.
Why Choose Oppizi for Programmatic Direct Mail?
Oppizi’s years of expertise in offline marketing solutions make choosing our services a no-brainer. Our platform is designed to make programmatic direct mail as easy as setting up an automated email campaign.
Unique features—like real-time data integration, customizable campaign workflows, and API-driven automation—allow you to reach your audience with impactful physical mailers without the manual hassle.
Plus, our team of experts is there at every step of the way to support your journey to ensure that you get the most out of every campaign. Here are more reasons to choose Oppizi for your direct mail marketing needs:
Extensive Printer Network for Swift Delivery
We have established the largest printer network in the United States, comprising over 700 partners. This extensive network enables us to print mail pieces within a 50-mile radius of your target audience, ensuring swift delivery within 2-3 business days.
Advanced Targeting and Personalization
Our platform allows for precise audience segmentation based on demographics, behaviors, and geographic locations. This ensures your direct mail campaigns reach the most relevant recipients, enhancing engagement and conversion rates.
Comprehensive Analytics and Reporting
Our user-friendly dashboard provides real-time insights into key performance indicators such as delivery rates, response rates, and return on investment. This data-driven approach empowers you to measure campaign effectiveness and make informed decisions for future initiatives.
Innovative Design Tools
We offer state-of-the-art design tools that enable you to create compelling and personalized mail pieces. These tools ensure your direct mail stands out, resonates with your audience, and aligns with your brand identity.
Launch a Direct Mail Campaign
Ready to revolutionize your direct mail strategy? Create your first campaign today to discover how Oppizi’s programmatic direct mail solution can transform your marketing efforts!
Natalie Krafft
Author
About Oppizi
Oppizi is on a mission to disrupt offline marketing at scale by offering offline marketing solutions that co-exisst with digital channels and providing businesses with MarTech solution that resonate with audiences across various touchpoints.
