Poland
Quick and effective flyer distribution services in Poland
An innovative solution that provides precise targeting, real-time tracking, and exceptional results. Through advanced demographic data, location analytics, and consumer behavior insights, we ensure you connect with your ideal audience at the perfect time and place.
Trusted by industry leaders, our flyer distribution services empower businesses to enhance visibility, attract new customers, and succeed through effective offline marketing strategies.
Antoine Vaugier, Marketing Manager at Deliveroo
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How it works
Discovery
Get started by requesting a quote through our website to design your first measurable leaflet distribution campaign.
Onboarding
After receiving your request, we’ll send you an in-depth quote and set up a call to help you get your campaign in motion.
Campaign planning
We’ll help you identify your target audience and decide when, where, and how to distribute your flyers for maximum impact.
Campaign execution
Our team of brand ambassadors will deliver your flyers to your target demographic, driving brand awareness and visibility.
Tracking & optimization
You’ll be able to view where our brand ambassadors are via GPS tracking and monitor your campaign in real-time.
Results
Once complete, you can assess 14+ KPIs that update in real-time and make adjustments based on the outcome.
Flyer distribution campaigns
Expand your business in Poland and boost brand visibility with Oppizi’s flyer distribution services. Discover one of the most popular offline marketing channels with Poland’s leading flyer distribution company and reap the benefits of targeted flyering!
- Extensive reach: We offer flyer distribution services in over 77 cities in nine countries to ensure wide coverage no matter where you operate.
- Discover your audience: We’ll help you generate highly targeted campaigns all across Poland, making sure you’re engaging the right audience in the right place.
- Creative flexibility: You can design your own flyers using our built-in tool or choose from our selection of eye-catching templates.
- Personal connections: We’ve created millions of real connections between brands and their audience, helping to leave a lasting impression.
- Fast results: Our brand ambassadors will swiftly deliver your flyers to your target customers. With our dashboard, you can view your campaign’s results in real-time.
Why you should choose Oppizi
Precise targeting
Easily design a campaign that will reach your desired audience. Every Oppizi campaign is bespoke, tailored precisely to your business goals.
100% transparency
No secrets. No hidden costs. No obscured results. Oppizi is 100% upfront about our prices, operations, and results—what you see is what you get!
Global scalability
With operations in nine countries and counting, Oppizi has an international network, meaning you can run successful campaigns at home and abroad.
Real-time GPS tracking
We monitor every second of distribution using innovative GPS tracking. Plus, you can access a live brand ambassador map so that you can watch, too!
KPI dashboard
Access all your data in one place. No more number crunching. No more spreadsheets. We’ve added 14 KPIs to our intuitive dashboard to make your life easier.
Higher ROI
Leverage our expertise to generate a higher return on investment (ROI) than digital ads. Don’t waste money: dive into offline marketing with Oppizi.
Trusted by prestigious brands worldwide
Explore flyer distribution prices
Flyer distribution prices
Your bespoke campaign is tailored to your business goals, which means the price of your flyer campaign will vary.
A standard hand-to-hand campaign in Warsaw distributing 1000 flyers can cost as little as 1,776 zł. Here’s a deeper breakdown of flyer distribution pricing in Poland.
Cost of materials
The cost of a flyer depends on the size, quality, and weight of the paper used. Larger or heavier paper can inflate costs by up to 20%.
Cost of printing
Printing costs for flyers typically vary between 0.22 to 1.12 zł per unit, depending on the materials used, the size, and the weight of the paper. At Oppizi, we use sustainable, local printers based right here in Poland.
Cost of distribution
The cost of flyer distribution varies depending on the channel used. Hand to hand and door to door distribution each cost around 344 zł per round. A distribution mission lasts for three hours and delivers around 600 flyers, depending on the size of your campaign and the distribution channel.
Optionally, you may choose to offer a bonus to motivate your brand ambassadors to achieve better results. We recommend paying 8 zł per conversion.
Your data
Estimated cost*
Printing cost
Expenses incurred for printing the flyers
Volume
0.00Cost per flyer
0.00Metrics
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Reach1 000
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Conversions1 000
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CVRConversion rate refers to the percentage of consumers that have completed a certain action, for example purchasing your products or downloading an app.1 000
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CPACost per acquisition is used to determine the overall cost of a conversion. It is calculated by dividing the total cost of your campaign by the amount of acquisitions.1 000
Types of flyer distribution
Direct mail
Connect with potential customers by sending targeted mail through Poland Post. With direct mail marketing, you can send your flyers through the mail, so you can get your foot in the door—literally.
Stats show that 48% of consumers took action after receiving a flyer through their door by either visiting a location, buying a product or service, or accessing more information.
Ready to create your own direct mail campaign today? Oppizi has the knowledge and tools to exceed your direct mail campaign expectations.
Flyering
Reach your local audience in person. Our brand ambassadors will distribute your flyers in high-traffic areas, events, or specific locations around Poland where your target audience is present.
Studies show that 48% of consumers respond to flyers, while 79% of recipients keep, pass on, or read the contents.
With hand to hand distribution, you’ll benefit from:
- Targeted interaction
- Relationship building with potential customers
- Real-time campaign tracking
- Word-of-mouth marketing
Door drop
Design a door to door flyer campaign that will help you connect your online and offline marketing efforts. Our brand ambassadors will deliver your custom flyers straight to your target customers’ homes or businesses across Poland.
Research shows that 78% of door to door flyer recipients briefly view the flyer, and 23% read it in full.
With door to door flyer distribution, you’ll:
- Build a direct connection with local residents
- Increase your brand visibility
- Drive targeted sales and leads
Door hanger
Get noticed in specific areas or neighborhoods through a customized door hanger campaign. Oppizi can print and distribute your door hangers on the door knobs of residential and commercial properties anywhere in Poland.
Why choose door hangers?
- Great for sending a clear and concise message
- Cost-effective
- Easy to target a specific audience
- Highly visible and versatile
Go beyond the screen—engage customers & drive sales with strategic offline marketing tactics
Flyer distribution stats
by industry
Food and Beverage
The food and beverage industry is valued at around 15 million Polish złoty. Oppizi has worked with giants like DoorDash and Uber Eats to achieve higher client acquisition and improve brand awareness in new markets.
Businesses can anticipate a cost per acquisition (CPA) of approximately 59.16 zł, and an average conversion rate of 1.56%.
Best locations
- Food and grocery delivery: universities and shopping centers
- Supermarkets: shopping and residential areas
- Restaurants: within a two-mile radius of the restaurant
- Meal kits: residential areas and transportation hubs
- Beverages: venues and entertainment establishments
Best times
- Restaurants and meal kit companies: afternoon campaigns.
- Supermarkets and beverage companies: weekday mornings.
Real Estate
The 16.4 trillion PLN real estate market is booming, presenting a prime opportunity to enhance your agency’s visibility. Oppizi is backed by successful collaborations with leading real estate firms.
You can expect an average cost per acquisition (CPA) of between 515.28 zł – 761,22 zł and conversion rates of approximately 0.11%.
Best locations
- Community hubs
- Neighborhood events
- Residential areas
Best times
Our Polish real-estate clients often find more success with their flyer distribution when people are more likely to be relaxed and receptive. This includes:
- During the early evening on weekdays
- Late mornings on weekends
Retail
Major retailers and global brands like Uniqlo have found success in the Polish market using Oppizi’s tailored platform.
For retailers, the average cost per acquisition (CPA) for flyer distribution retail averages approximately 84.16 zł. The average conversion rate for flyer distribution in retail stands at 0.86% in Poland.
Best locations
- Residential areas
- Commercial areas
- Student locations
Best times
The best time to execute your flyer distribution campaign for retail depends on the type of retail business you operate. Oppizi will guide you in creating a custom campaign based on your industry type to determine the best time to promote your brand.
Mobility
As of 2024, the global mobility market is valued at 1.6 trillion PLN.
Hand to hand flyer campaigns achieve an average cost per acquisition of 42.30 zł,, door to door reaches 155.00 zł, and direct mail sits at 268.79 zł,. Additionally, the mobility industry boasts an average conversion rate of 1.72%.
Best locations
- Residential settings
- Commercial locations
- Student-centric areas
Best times
Oppizi has found that the most effective time to run a flyer campaign for mobility clients is in the afternoon. However, for car-sharing businesses, advertising in the morning is also proven to be successful.
Apparel and Fashion
Oppizi’s offline marketing approach is designed to make your clothing brand stand out in a saturated industry. Our brand ambassadors are experts in successfully engaging potential customers, driving brand awareness, and boosting your conversions.
The average cost per acquisition sits at 153.35 zł, but can vary depending on your campaign specifics. Flyer distribution for apparel and fashion yield a 1.35% conversion rate on average in Poland.
Best locations
- High streets
- Malls/shopping centers
- Local events
Best times
The best times for flyer distribution are weekends at midday or early evenings when people are more likely to be out and about shopping for clothes and accessories.
More
Regardless of the industry you operate in, Oppizi’s innovative flyer distribution strategies can dramatically boost your brand’s visibility and engagement. Our targeted approach ensures that your message reaches the right audience, efficiently delivering measurable results across numerous sectors.
Get in touch today to discuss how our custom flyer distribution services can benefit your business and drive significant results.
Customer success stories
Explore real results from real campaigns. Discover what Oppizi can do for your brand through these incredible customer case studies.
Let’s craft your own success story: get a free quote for your leaflet campaign!
Flyer distribution services
Oppizi provides a complete range of flyer design, printing, and distribution services throughout Poland. Unlike digital ads that are easy to miss, flyers function as a tangible marketing tool that potential customers can directly interact with.
Our solutions can support businesses of all sizes and industries, from food delivery to real estate agencies, in achieving their marketing goals.We offer hand-to-hand and door-to-door flyer distribution, as well as mailbox flyer distribution.
With operations in nine countries and over 70 cities, we utilize data, expertise, and knowledge to elevate your brand effectively. When you launch a flyer campaign with Oppizi, you’ll experience:
- Enhanced visibility: Physical flyers tend to catch the attention of potential customers more effectively and are remembered longer than digital ads.
- Strategic targeting: Our distribution methods guarantee that your flyers are delivered to the right audience, maximizing the effectiveness of your campaign.
- Budget-friendly options: Flyer distribution offers a cost-efficient way to reach a broad audience compared to many other marketing approaches.
Whether you’re exploring local flyer distribution in Poland or want to create a global campaign, we have a solution for you. Join the dozens of successful businesses worldwide that use Oppizi for their campaigns.
Schedule a call today and discover the power of offline marketing!
Fuel your marketing mix & explore how leaflet distribution can support your business goals
Frequently asked questions
What is flyer distribution?
Flyer distribution is a powerful marketing tool that enables companies to target specific demographics, increase brand visibility, and drive consumer engagement. This can be accomplished through various channels such as door-to-door, direct mail, and hand-to-hand distribution.
How much does flyer distribution cost in Poland?
The cost of flyer distribution in Poland varies depending on the size and intensity of your campaign. Flyer printing costs range from 0.22 to 1.12 zł per unit depending on paper quality and size.
A three-hour hand-to-hand or door-to-door distribution run costs around 344 zł. Additionally, you may choose to offer brand ambassadors financial incentives to boost performance (we recommend around 8 zł per conversion).
Can I choose specific cities or regions in Poland for flyer distribution?
Yes, you can select specific cities across Poland for targeted flyer distribution. We give you the ability to define your target areas to ensure your materials reach the desired audience effectively.
What types of businesses typically use Oppizi flyer distribution in Poland?
Oppizi caters to a diverse range of businesses in Poland, including local shops, restaurants, national brands, and e-commerce companies. Flyer distribution is a highly effective method for any business aiming to connect with a local audience, boost brand awareness, attract new customers, or increase foot traffic.
Do you have a minimum quantity for your flyer delivery?
The minimum quantity depends on the overall size of your campaign, the timelines, and where in Poland your campaign is taking place.
What is the average response rate for flyer distribution?
Flyer distribution response rates tend to average between 0.05% and 1%. However, many campaigns achieve higher response rates depending on flyer design, time of day, and the business’s industry.
How long will it take to distribute my flyers?
As all of our campaigns are personalized, the length of time it takes depends on the scale of your campaign. An average flyering mission lasts approximately three hours, during which brand ambassadors will deliver approximately 600 flyers.
Can you print the flyers for me?
Of course! We work with professional printing companies right here in Poland to produce professional flyers and mailing materials efficiently and sustainably.
Do you offer GPS tracking for flyer distribution?
Yes, all campaigns are fully GPS-tracked. Our easy-to-use dashboard gives you access to view brand ambassador locations and activities in real-time.
How do you back-check distribution?
We place a strong emphasis on brand ambassador performance, reviewing campaign outcomes through our in-house quality assurance systems. Oppizi brand ambassadors receive extensive training and have their performance evaluated after each campaign.
To ensure smooth execution, our city managers and mystery shoppers oversee all live campaigns, addressing any potential issues in real-time. For added confidence, you can track live results via your dashboard, allowing you to watch as our brand ambassadors distribute your flyers.
How can I track the flyers distributed in real time?
You can track your campaign by logging in to your Oppizi account and accessing the dashboard. In addition to tracking brand ambassador locations, you’ll have access to 14 preset KPIs that update in real-time.
How do I get started with flyer distribution campaign?
You can create a campaign by using our Oppizi Ads platform or by contacting our team—it’s that easy!